Month: July 2009

Companies and Social Media

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There is a great need for social media in business today. The use of social media is part of the marketing strategy of companies that helps them to communicate with their customers in a more efficient way aside from the traditional media that include print and broadcast. A few companies have started integrating this in their strategy, while others are still starting, and still others not quite there yet.Social Media LandscapeIt’s pretty cool that companies can interact with the consumers using the web 2.0 tools used in social media, get feedback directly from them, and be able to respond back more promptly, especially when there are issues that need urgent attention. It can be painful to read what the people say sometimes, especially when people can be really harsh online, but it is really helpful.

When you deploy it right and when you use it right, using social media will really help you get ahead of the competition. Keep in mind that companies in the same industry you are in may not use the same tools that you use. You may be ahead of them, or you may be behind in this technology. Whatever the case, strive to continually improve and keep abreast of the latest technology.

From my observation, print ads, broadcast ads, and website ads are not enough, especially if you are a major corporation and are one of the major players in the industry. I am actually surprised that some companies haven’t fully utilized the web 2.0 tools that are so popular and are most useful right now. Think about it – if it is so popular, then the consumers that you so want to keep and/or acquire might be there. They might be talking about your brand, and they might have some major influence to other consumers as well. For instance, a discussion starts in a blog, people comment on the blog post, and these in turn might inspire others to start posts on other sites in relation to the topic/discussion. Are you there to see it and able to learn and do something about it?

Monitoring social media is largely important because it can help you identify key influencers and evangelists that can help you with your brand. Using social media monitoring and analysis tools/platform, such as Radian6 for example, will help you gather social media metrics and generate reports with that. Let me repeat: tracking the conversations about your brand/business is important. Do something about it.

Here’s an idea. Once you’ve identified the key influencers and evangelists (e.g. bloggers with a large audience), you need to contact them and establish good relations with them. You can then try to ask them to start a blog contest for example and your business can sponsor the prizes. The topic for example can be something like: Write a blog post about Company X’s product on how it has brought a major impact to the community. Or something better.

There might be a lot of talk out there about your brand and you better be efficient in monitoring them – not only the talk about your brand, but also about the industry and issues that are relevant to your business. Monitoring these conversations will help you know what makes your customers happy, and what makes them mad. What’s good about it is you can now track all these conversations in real time, so you can be there right away to intervene especially in preventing unpleasant things from getting worse (like a pissed-off customer who was tweeting about the poor service he has received today and you were able to stop him from further writing a blog post about it).

Disclaimer: I am not a Social Media Expert and these are just my thoughts and tips based on what I’ve learned from other people, my readings, and observations.

Image Credits: Tech Writer Boy , Hikingartist.com | Photo Credit: wetwebwork

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Gazelle Browser from Microsoft

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Microsoft ResearchGazelle is a “multi-principal operating system” but it is not exactly an operating system, but a web browser. Gazelle’s architecture is loosely modeled on the underlying concepts of operating system design that is why it has been misinterpreted as such. It is a browser prototype that runs on Windows Vista, is coded in C#, and has a conventional user interface that is built with .NET’s WinForms framework.

It shares some similarities with Google Chrome (and recent versions of (IE) Internet Explorer) such as multiprocess browsing, but aims to have more security and stability.

Read HERE about Ars Technica’s analysis on Microsoft Gazelle.

This looks promising. Since IE has been more prone to security attacks, it is a good thing Microsoft is thinking up new ways to have a more secure web browser. I personally don’t really use IE anyway but if Gazelle is released for the public’s use, it should be fun to just test it out.

Coming Soon: Google Chrome OS

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Last July 7th, Google announced on their official blog a new project that is the Google Chrome Operating System—their “attempt to re-think what operating systems should be”.

It is open source and will initially be targeted at netbooks available for consumers in the second half of 2010. The OS will be available to anyone at no cost.

Google Chrome OS will run on both x86 as well as ARM chips. “The software architecture is simple — Google Chrome running within a new windowing system on top of a Linux kernel.” Read more HERE.

This should be interesting.

Google Chrome

Photo Credit: Google